Philly Ad Club
big ideas:
Brendan Gallagher

Measuring User Experience: Taking the Focus Off Focus Groups

by Brendan Gallagher

At a 2001 roundtable discussion on the importance of design, Paula Antonelli, the curator of architecture and design at the Museum of Modern Art in New York, commented: “Good design is a renaissance attitude...

Jordan Beilin

Crowdsourcing Video Content for the Burgeoning Digital Space

by Jordan Beilin

Yes Linda Rosanio, crowdsourcing is reaching the boiling point. At the May monthly meeting of the Philadelphia Interactive Marketing Association (PhIMA), “Monetizing Video Online,” a recurring theme...

Gary Kopervas

The Move From Creative Stars to Creative Constellations

by Gary Kopervas

Tapping the power of collaboration can boost a company’s creativity and its ability to innovate, especially in tough times. I remember when I first got into the business, each year Adweek would...

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