Michael Gillespie, Sr
President/CEO
The Gillespie Group
Just what is a good television commercial?
The year after the “Apple 1984” launch spot, creatives, agencies and ad managers kicked off a giddy period of self promotion. They were aided by network executives and spot sellers who were all too anxious...
It’s Here – Now What? Think Positive!
There was a recession (we were not allowed to use the word) back in ’66 - ’67. I was a young newspaper sales rep for the old Philadelphia Evening and Sunday Bulletin. My top boss, a person I held in the...
MY VIEW: We need real journalism now, more than ever.
Let’s Get Serious. What does a big city newspaper mean to a big city? What happens when three or four hundred reporters – stop? What happens when the nation is deprived of journalism? “Given a choice between...
Economics - from Planned Obsolescence to Planned Quality
Once, during a very difficult meeting on the economy, Harry S demanded that his cabinet disperse and not return until they found him a ‘one armed’ economist. When asked why, he shouted, “Because I am sick...
Is It Ever 47 Degrees in Philadelphia?
I am a know-it-all. I can give you an opinion on anything marketing, just ask me. Except, that is, the dreaded decision about budget. At some point, the conversation between me and a client turns to how...
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