Marc Brownstein
Industry insights from the president of The Brownstein Group.
"Commerce Collides with Content"
Definitions of what an ad is are changing. The new reality of advertising is that the 30-second commercial, the icon of the industry for decades, may soon become an anomaly. More and more, commerce is...
Getting the Most Out of An Agency Relationship
So, after an exhaustive search process, you've made the big decision: a long-term arrangement with a marketing agency. The choice has been made, the goals have been set, and the relationship begins. And...
Trends to Watch for in 2005
Once again, The Brownstein Group is pleased to match wits with the professional prognosticators to offer a glimpse of what the New Year holds in store.
Technology Continues Its Reign
Convergence--The...
Communicating from the Inside Out
With the hectic pace of everyday work, we sometimes forget the importance of interoffice or employee communications. But in fact, the way we relate to our customers is often a reflection of the mood of...
A Bright Future for Online Advertising
According to a new five-year forecast from Forrester Research Inc., by 2010, online marketing and advertising will represent 8 percent of total advertising spending, rivaling ad spending on cable/satellite...
The Debate: Online or Offline Advertising
The debate rages on in marketing circles around the world: what works best—online or offline advertising? The answer is YES. To both.
No, TV commercials are not dead. Please. And the internet is not...
Is creativity relevant online?
Inspired thinking seems to be in short supply in the online and interactive space.
Been thinking about the role of creativity lately, and it has me a little worried.
Perhaps what prompted...
Overreliance on social media will damage your brand
It's good for maintaining relationships, but how will new customers find you?
Last year, a friend of mine who is the CEO of a successful retail apparel brand gleefully told me how he cut his...
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