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Not All Snowflakes Should Be Unique: The paradox of creative, user-centric design
by Paul Murray
This last, hostile February, it was dark and I was desperate. I had rented a Mini Cooper with some anticipation of the driving experience and was attempting to make a fast Friday break from the city. But...
Is It Ever 47 Degrees in Philadelphia?
I am a know-it-all. I can give you an opinion on anything marketing, just ask me. Except, that is, the dreaded decision about budget. At some point, the conversation between me and a client turns to how...
Overreliance on social media will damage your brand
It's good for maintaining relationships, but how will new customers find you? Last year, a friend of mine who is the CEO of a successful retail apparel brand gleefully told me how he cut his...