April 21st, 2010: PDMA: The Strategic Power of Online Video
Posted: March 25th, 2010
April Networking & Breakfast Meeting FeaturingChris Crafton, eCorpTV.com, Inc.
Craig Hunter, VISHAY Intertechnology
Wednesday, April 21, 2010
8:00 a.m. to 10:00 a.m.
Penn State Great Valley * Malvern, PA
With a 45% response rate – and the highest ROI of all marketing tactics – it’s no wonder that online video was projected by Forrester Research to have been used by an estimated 42% of marketers in 2009. Are you making the most of this powerful sales, marketing, and recruiting tool?
Business and marketing professionals from across the Delaware Valley are invited to attend the April 2010 networking & breakfast meeting hosted by the Philadelphia Direct Marketing Association (http://www.the-pdma.org). Chris Crafton, chief marketing officer for eCorpTV.com, Inc., and Craig Hunter, director of Internet marketing for VISHAY Intertechnology, will present “The Strategic Power of Online Video” on Wednesday, April 21, 2010 at Penn State Great Valley in Malvern, PA.
Using a case study approach, Crafton, whose experience cuts across B2B and B2C sectors, including his most recent role creating and posting 70 online videos in one year for Miller/Coors, and Hunter, an Internet marketing expert for a global electronic components manufacturer, will share:
§ How to produce a cost-effective and engaging video;
§ An insider’s view into the production process;
§ How to integrate online video with existing marketing strategies; and
§ Tips for complementing online video with other marketing tactics.
Attendees will learn how companies are using online video to drive sales, build brand awareness, attract and train talent, promote new products and services, educate the media, and supplement existing PR tactics.
This PDMA-sponsored event is open to members and non-members. Registration with expanded continental breakfast begins at 8:00 AM at Penn State Great Valley located at 30 E. Swedesford Road in Malvern, PA. The cost for PDMA members is $25; non-members pay $40.
The PDMA continues to make a special introductory offer to non-members. Any non-member who attends a PDMA educational event will be reimbursed the cost of the event if he or she joins the association within 30 days (a $40 value). To register online, visit http://www.the-pdma.org or call the PDMA office at 215-473-1668.
About the Philadelphia Direct Marketing Association
The Philadelphia Direct Marketing Association (PDMA) is a non-profit membership association consisting of more than 500 members throughout Philadelphia, Southern New Jersey, and Northern Delaware. The PDMA has served the direct marketing community through education, information, and networking services since 1943. For more about the PDMA and a schedule of upcoming meetings and events, visit www.the-pdma.org or call 215-473-1668.