April 10th, 2010: PRSA: Three Saturdays to PR Excellence
Posted: March 31st, 2010
Philadelphia PRSAThree Saturdays to PR Excellence: A professional development primer and refresher for all levels of expertise
April 10, 2010
9:00 AM - 3:00 PM
Rowan University, Bozorth Hall, Room 135, Glassboro, NJ
Cost: $99 per day or $225 for all 3 days (includes lunch)
This professional development primer and refresher for all levels has been extremely popular in previous years; it is highly recommended for professionals starting out in their PR careers; professionals from other disciplines who have been asked to take on a PR role; or more senior executives who are looking to sharpen their skills in areas such as communication, theory, research, ethics, and media relations.
All practitioners, whether new to the field or seasoned executives, can benefit from a review of the principles that support the day-to-day practice of public relations. Three Saturdays to PR Excellence will cover the basics from the definition of public relations to the four-step planning process, from qualitative vs. quantitative research to the legal/ethical arena in which public relations operates.
Day 1 (April 10): What is public relations? Where public relations fits with other disciplines (HR, IR, advertising, marketing), research, and planning (including goals, objectives, strategies, tactics and evaluation)
Day 2 (April 17): Media relations (including benefits & risks of using the internet) and legal and ethical review (including SEC regulations for publicly-traded companies and recent changes to the Code of Professional Standards)
Day 3 (April 24): Crisis planning and crisis management, from basics to cybercrises, and dealing with opposition audiences.
More Information/Register: http://www.prsa.philly.org