April 28th, 2010: PRSA: Building and Positioning a Powerful Brand
Posted: March 31st, 2010
Philadelphia PRSABuilding and Positioning a Powerful Brand
April 28, 2010
6:00 - 8:30 PM
Please Touch Museum, Philadelphia, PA
Cost: $35 Members; $50 Non-Members
Building a brand is about more than picking the right typeface or logo. It's about how you position yourself and connect with the public, creating a relationship that will last. Successful brands are able to create a combination of rational and emotional thoughts that help drive a company's overall reputation and has a tremendous impact on financial success, as well as stakeholder engagement and loyalty.
Panelists include:
Lesly Attarian, Vice President of External Affairs, Please Touch Museum
David Howe, Indirect Sales Manager, CLEAR
Frank Luzi, Director of Media Relations, Please Touch Museum
Suzanne Sawyer, Chief Marketing Officer, Penn Medicine
More Information/Register: http://www.prsa.philly.org