May 19th, 2010: PDMA: Mailing Smarter: A holistic approach to reducing costs
Posted: April 23rd, 2010
May Networking & Lunch MeetingWednesday, May 19, 2010
11:30 a.m. to 2:00 p.m.
Crowne Plaza Philadelphia * King of Prussia, PA
Direct marketing is all about measurable return on investment (ROI). With response rates on the decline and postage costs creeping up – and in the midst of a still tough economy – it’s critical for marketers to maximize their campaigns by mailing smarter.
Business and marketing professionals from across the Delaware Valley are invited to attend the May 2010 networking & lunch meeting hosted by the Philadelphia Direct Marketing Association (http://www.the-pdma.org). A panel of direct response experts will present “Mailing Smarter: A Holistic Approach to Reducing Costs and Improving ROI” on Wednesday, May 19, 2010 at the Crowne Plaza Philadelphia in King of Prussia, PA.
Find out:
§ How to make the right decisions and get the most from your mailing list
§ What new technologies, equipment, and techniques can save headaches in the
lettershop
§ How automation discounts and commingled delivery options can reduce costs and
increase efficiencies
§ What mailers must do to stay on top of postal trends and regulations
§ Tips to ensure mail gets through the stream quickly and efficiently
Scheduled expert panelists include:
§ Erik Formica, Account Executive, fmi direct, inc.
§ Brian Kelly, Senior Sales Manager, Pitney Bowes Presort Services
§ Anita Novia, Mailpiece Design Analyst, USPS Philadelphia Metro District
§ Mike Yapuncich, Vice President of Project Management and List Processing,
Experian Marketing Solutions
This PDMA-sponsored event is open to members and non-members. Registration begins at 11:30 AM at the Crowne Plaza Philadelphia located at 260 Mall Boulevard in King of Prussia, PA. The presentation runs from 12:00 Noon to 1:00 PM, followed by lunch and networking. The cost for PDMA members is $45; non-members pay $60.
To register online, visit http://www.the-pdma.org or call the PDMA office at 215-473-1668.
About the Philadelphia Direct Marketing Association
The Philadelphia Direct Marketing Association (PDMA) is a non-profit membership association consisting of more than 500 members throughout Philadelphia, Southern New Jersey, and Northern Delaware. The PDMA has served the direct marketing community through education, information, and networking services since 1943.