Michele Bennett Becomes New Managing Director at Backe Communications
Posted: April 30th, 2007
Backe Communications announces the addition of Michele Bennett as Senior Vice President, ManagingDirector. Michele brings to the agency 20 years of experience in the areas of digital strategy, information technology and software development.
In her role, Ms. Bennett will provide strategic planning, management of information technology and leadership in business development and innovation at the agency. She will also be instrumental in growing the practice of Backe Insight,™ a proprietary consumer insight research tool that has been used for such clients as Susquehanna Financial Group, GlaxoSmithKline and Philadelphia College of Optometry.
Prior to joining Backe, Ms. Bennett was Managing Partner of Digital Services at Roska Direct in Montgomeryville. She created and managed the agency’s digital division as an equity partner, working with such clients as Advanta, Johnson & Johnson, Lilly, Merck and Procter & Gamble.
“Michele provides a proven track record in leveraging interactive services and information technologies for the purposes of building inspired brand experiences,” said president John Backe. “This will allow the agency tocontinue to create an innovative and more complete service offering in the Philadelphia region and beyond,”said Backe.
Backe Communications is one of the region’s top integrated marketing agencies, specializing in the seamless delivery of both traditional and digital creative solutions. Backe Interactive was the very first full-service interactive group formed by an area brand marketing communications agency, and remains one of the largest. Philadelphia Business Journal currently ranks Backe Interactive fourteenth among all regional website design firms. Backe provides strategic analysis, brand development, e-commerce website design, programming as well as Backe Insight.
Backe Communications clients include global leaders like GlaxoSmithKline, Susquehanna International Group and Portescap, a Danaher Motion company. Top forty public companies in the region include SunGard and
Airgas, along with Wissahickon Mountain Spring Water, Philadelphia Zoo, Omnicare Clinical Research and Unique Indoor Comfort. www.backecom.com.